Professional License in Marketing of Agricultural Products

The Professional License in Marketing of Agricultural Products is a Bac+3 level training which aims to train professionals capable of managing the marketing of agricultural products, from production to marketing. This license is intended for students holding a BTS or a DUT in agronomy, holders of a scientific baccalaureate as well as professionals in retraining.

The objectives of this training are multiple:

- Acquire the necessary skills to manage the marketing chain of agricultural products, from production to distribution.

- Know the different agricultural sectors and their specificities (fruits and vegetables, meat, milk, cereals, etc.).

- Master the techniques of commercial negotiation and marketing applied to agricultural products.

- Know how to assess consumer needs and adapt the offer accordingly.

- Understand the environmental and social issues related to the production and marketing of agricultural products.

The professional opportunities for graduates of this license are numerous. They can work in agri-food companies, agricultural cooperatives, certification and quality control bodies, agricultural consulting firms or even in the commercial services of local authorities. The positions available are varied: sales manager, buyer, product manager, agricultural marketing advisor, etc.